Curaprox

Curaprox company needed a solution to improve their toothbrush KURAKid. The idea was to create a low-cost improvement by adding element instead of changing the entire design. Target group was defined by a range from 3 to 7 years. The product is a supplementary plastic stripe, that enables easy attachment and exposure of a graphic theme. The idea was to motivate children to get sense for periodical activities. It simply ritualizes the act of cleaning the teeth