Canon Modular Units

The brief was to create a modular display stand with a possibility to generate different shop-in-shop scenarios adaptible to a variety of floor layouts and dimensions. My role was to develope the entire design concept and define the visual of the modules based on an existing brand identity. There were several rounds of feedback and adjustments untill the final blueprints for manufacturing were prepared. The proposal was accepted and manufactured the the whole chain of stores in Austria.